Santa Muerte Oracle

With tomorrow being Dia de Muertos it seems like the perfect time to talk about the “Santa Muerte Oracle” by Fabio Listrani (since according to R. Andrew Chesnut it’s becoming a “feast day” for Santa Muerte devotees).

There is a lot to unpack with this deck, and all of it is good. First, I must address the packaging. A solid box that the top pulls up from. Inside an actual booklet as opposed to those flimsy pamphlets you often get. Lastly, a ribbon to help you remove the cards from the box. All of these helps prevent wear and tear on the deck unlike the form fitting, thin cardboard sleeve style boxes that other decks have come in.

The artwork is striking. The deck contains 32 cards, divided into 4 parts: Emanation, Creation, Formation, and Action. Each part has its own style. There’re more than just images of Santa Muerte, but also Dias de los Muertos imagery, and assorted deities. Did Listrani use this bold style in his previous deck “The Santa Muerte Tarot”? Sadly, I missed out on that one, so I’m unsure.

Speaking of Listrani’s previous deck, the book included with the “Santa Muerte Oracle”, implies this deck could be used in addition to the “Santa Muerte Tarot”. Since I just have the Oracle, let’s focus on all the great ways you can use the deck!

Like most decks, this one features a simple 3 card reading. Personally, with oracle decks I like to do a one card draw reading. Listrani mentions using the deck for an “inspirational” card. This is where you search the deck for a card that you feel represents an energy you feel you need. Then you can carry it on you as a reminder or talisman throughout the day or keep it in sight for the day. This inspired me to put one of the cards on my home altar. The last way you can use this deck is the best, because this:

Can become this:

The deck. Becomes. A Ouija board. Boom. Mic drop. We’re done here.

Learn more about this deck here.

Spirits in Stone

“Spirits in Stone: The Secrets of Megalithic America (Decoding the Ancient Cultural Stone Landscapes of the Northeast)” by Glenn Kreisberg was quite an eye-opening read. Honestly, I read it thinking I would learn there was some giant Stonehenge like structure just down the road from me. Let me go ahead spoil it for you, there isn’t. However, I did learn there is a surprising amount of fascinating stone artifacts all over the northeast, and that there is an inherent bias in the archaeological community as to their importance and the need to study and preserve them.

Fortunately, Kreisberg and the New England Antiquities Research Association finds these sites, studies them, and works with others to get them protected. In the process, they’ve learned there is more to these stones than just their age. “Spirits in Stone” shares their reports from many of these locations. I’m not going to lie, it can be rather dry reading but I still enjoyed it and feel it’s an important book.

To learn more, visit here.

Fat Man Blues

Review by James Garside

Would you sell your soul to the Devil? At what price? How about if you knew you were dying and didn’t have long to live? It’s not like the dead have anything left to lose. But if the Devil’s so interested in your immortal soul that he’s willing to offer you anything in return then maybe, just maybe, someone’s getting fucked on the deal.

Hobo John is a terminally-ill English guy, with a troubled past, whose bucket list is all about the blues. He’s a blues aficionado on a journey across Mississippi to see what is considered by many to be the birth place of the blues. Delta Blues came from the Mississippi Delta and is one of the earliest styles of blues music.

On a drunken night in Clarksdale Hobo John enters into a Faustian pact with a devilish character, called Fat Man, who makes him an offer that he can’t refuse. In exchange for his life, which is at its end anyway, he must cross over to the afterlife of the Mississippi Delta to record blues artists both famous and unknown from the 1930s.

It’s a real ‘devil at the crossroads’ moment but, unlike Vegas, what happens at the crossroads doesn’t stay there. To begin with Hobo John has a blast hanging out with the souls of dead musicians but working for Fat Man is dirty business, with untold consequences, and there’s always a price to be paid.

There’s much more to the story, including twists and turns that I don’t want to spoil here, but the plot isn’t really the point. It’s all about the music. You don’t have to be a blues fan to enjoy the story but you’ll sure as hell learn a lot about the blues along the way.

Robert Johnson fans will especially get a kick out of it as they catch references to songs like “Crossroad Blues,” “Me and the Devil Blues,” and “Hellhound on My Trail.” Legend has it that in the Deep South in the 1930s Robert Johnson met the Devil at the crossroads and sold his soul to become the greatest Delta Blues artist that ever lived.

The author may spit at me for saying this but, at least structurally, the book has much in common with Sophie’s World by Jostein Gaarder. In that book the story is used as a way to give you a history of philosophy whereas here a similar conceit is used to give you a taste of the blues. Just enough to wet your whistle — like drinking whisky straight from the bottle.

Richard Wall writes like a motherfucker. I mean that in a good way. He’s clearly passionate about the blues and has a deep knowledge of music history and blues lore. I’d love for the novel to be released as a dramatised audiobook with an accompanying soundtrack featuring Delta Blues songs hand-picked by the author.

Fat Man Blues is a wild ride. It’s violent and bloody in parts but the writing is tight and visceral and remains faithful to, and worthy of, the music that inspired it.

You can buy the book here ( or here in the U.S.) and check out his other work at richardwall.org

About James Garside:
James Garside is an independent journalist and writer. You can find him at his website jamesgarside.net and chat with him on Twitter.

Finger Prints and Phantoms

It’s hard to reinvent the wheel when it comes to “true tales of the paranormal”. And I’m not here to tell you that “Finger Prints and Phantoms: True Tales of Law Enforcement Encounters with the Paranormal and Strange” by Paul Rimmasch does that. However, I’m happy to tell you all the wonderful that it is.

“Finger Prints and Phantoms” has loads, 26 to be exact, of assorted stories of a paranormal theme. Rimmasch, a crime scene investigator by day, has a real knack for storytelling. It seems like he’d be a good guy to join for a beer. Now although his book doesn’t reinvent the wheel, Rimmasch’s background, and access to the police, does allow him to give the reader a unique perspective on the day to day life and workings of a police officer. And THAT was just as interesting, if not even more, than the stories contained within.

If you enjoy tales of the paranormal, and would like a bit of insight into police life, I would recommend checking out “Finger Prints and Phantoms” by Paul Rimmasch.

You can learn more about it here.

10 Questions with Mitch Horowitz

1. Your latest book is “The Miracle Club: How Thoughts Become Reality”, so let’s address the 30 million copy selling elephant in the room. How does your book differ from “The Secret” by Rhonda Byrne?

I applaud Rhonda’s achievements but her book leaves unsettled the real elephant in the room—which is the persistence of tragedy and catastrophe; what happens when mind-power methods appear not to work; and a theory of why thoughts makes things happen. The Miracle Club is, I hope, a complete journey into all facets of the seeker’s experience. It revives the serious and critical interpretation of New Thought methods that I think we haven’t seen since the death of William James in 1910.

2. What sparked your interest in New Thought?

I came to realize at a certain point in my life, even as I couldn’t always admit it to myself, that my spiritual search is really a search for personal power and agency; I yearned for a spirituality that was, above all, practical and actionable. Some people may be turned off by that, and may feel that I’ve entirely missed the point of the search. But I submit that this is what most of us are after, regardless of what we tell ourselves. New Thought meets the seeker in that place, while also holding to ethical standards.

3. Do you feel like there is a convenient excuse of victim blaming in positive thought circles? Like the chronic pain sufferer who doesn’t experience improvement, they just didn’t want it enough?

Although there isn’t as much “victim blaming” in New Thought circles as critics suppose (often critics who have never attended a single church service or read their way through a New Thought book), some of this does persist. There’s no denying it. My contention is that we live under many laws and forces, of which the mind is one vital part. New Thoughters need to use this idea to develop a theology of suffering, which is something we’ve never fully done. This is increasingly important today as people are dealing with end-of-life issues that weren’t as prevalent at the movement’s founding more than a century ago.

4. You discuss the importance of establishing a moral code before undertaking positive thought work. Why is that?

It’s very easy to fall into an attitude of soft hedonism when using New Thought methods. I’ve done it myself. In order to go through life in a manner that is nonviolent—by which I mean not violating other people’s ability to pursue their own highest aims—it is vital to have some code of honor or ethical or religious teaching at your back. This is one area in which New Thought excels because it stands on gospel ethics.

5. In your book you describe the hypnagogic state, something I’ve never encountered before. Can you explain what it is for my readers and its importance in New Thought?

This is the extremely relaxed state that we all enter just before drifting off to sleep at night or when coming to in the morning. It is a state of mind that can seem dreamy and hallucinogenic, yet one in which we remain cognizant and able to direct our attention. Both sleep researchers and psychical experimenters have discovered that the mind is extremely supple, suggestible, and sensitive at such times. This is a natural state in which to use affirmations, visualizations, intentions, and prayers. It is a time when you can impress your subconscious mind with an idea, so to speak. In The Miracle Club I maintain that it is also “prime time” in which episodes of extra-physicality have been found to occur, such as mind-to-mind communication or telepathy. This is not fantasy. It is a cycle that comes to all of us naturally, and it can be used.

6. If I recall correctly, didn’t President Trump come up through a prosperity ministry, a branch of the positive thought family tree? Can we attribute any of his success/survival to this?

Yes, the Trump family was close to the Rev. Norman Vincent Peale (1898-1993), author of The Power of Positive Thinking. There’s no question that Trump has used and harnessed these methods, but without ethics. His life is the story of the unprincipled pursuit of power. This is why I alluded above to the need for a serious ethical code. But do not despair. As the saying goes, “Use the force, Luke.”

7. Is it possible for someone to be using the power of positive thought without training or structure, just through their own force of will?

Absolutely. The poet William Blake did this. Figures throughout history realized organically that thought possesses causative dimensions, and acted on this without naming or devising a system. Blake famously wrote that if “the doors of perception were cleansed” we could see life in its infinitude. That statement more or less captures the theology of Mary Baker Eddy, the founder of Christian Science.

8. When you’re not busy thinking positively, what do you do with your time?

I wish I were always busy thinking positively! I came to this philosophy because I am not a positive thinker by nature, so it’s a real challenge for me. But mostly I raise my two boys, ages 11 and 14, I write, I bike and exercise, and I hang with people I love. I watch very little TV (with the exception of Rachel Maddow and Better Call Saul). I do like to hang with close friends, eat a bit, and imbibe nature’s pleasures.

9. What’s next? Do you have an upcoming projects my readers can look forward to?

One of the projects I’m excited about is a movie version of the occult book The Kybalion, which I’m working on with my friend Ronni Thomas, a brilliant director whose work has been featured at the Tribeca Film Festival and who is known, among other things, for the digital series Midnight Archive. Ronni and I are making a documentary-style feature about this book, exploring its historical backstory and illuminating its principles.

Parting shot! Ask us here at The Magical Buffet any one question?

It is same the question I ask myself: What do you want?

I always tell people who asked me this that I want world peace and a body like Cindy Crawford’s. And that is as true today as when I said it in junior high school. However given the nature of your book, I’m going to tell you what I really want (what I really, really want) (the Spice Girls cannot be denied). I’d like to make a comfortable living doing The Magical Buffet, which is getting to share all the great books, products, and people I enjoy with everyone else.

About Mitch Horowitz:
Mitch Horowitz is a PEN Award-winning historian, longtime publishing executive, and a leading New Thought commentator with bylines in The New York Times, Time, Politico, Salon, and The Wall Street Journal and media appearances on Dateline NBC, CBS Sunday Morning, All Things Considered, and Coast to Coast AM. He is the author of several books, including Occult America and One Simple Idea. He lives in New York City. Visit him at https://mitchhorowitz.com/.

Find Your Goddess

Skye Alexander, author of “Find Your Goddess: How to Manifest the Power and Wisdom of the Ancient Goddesses in Your Everyday Life”, unsurprisingly wants you to find and work with a goddess or two. In her latest book she doesn’t spend loads of time convincing you of this, instead she lets the goddesses themselves do the talking and the teaching.

“Find Your Goddess” offers a diverse selection of profiles for approximately 75 goddesses. Each entry gives a brief overview of the history and mythology and her virtues. Then Alexander discusses how you can manifest their power. With a variety of female deities ranging from Persephone to Mama Quilla you’re bound to find at least one, if not many goddesses that resonate with you. “Find Your Goddess” is a great jumping off point to find goddesses you want to research, but it also is great for those just looking to explore a wider variety of female deities.

Learn more here.

Due to some confusion over shipping I ended up with two copies of this little gem, so I’ll be giving one away to you! We’re doing the Rafflecopter thing again! Contest is open October 15, 2018 until 11:59 P.M. Eastern Saturday, October 20, 2018. Must be 16 years or older to enter. Open internationally. Not sponsored by any social media service including Facebook.

a Rafflecopter giveaway

The Teenage Slasher Movie Book

I don’t know if you’ll find this surprising or not, but I do not watch horror movies. I just can’t handle it, they stick with me way too long. That said, I love reading about horror movies. I go online and read plot summaries, analysis, and reviews for tons of horror movies. Weird, right? I just feel the genre has a lot to offer. That’s why I agreed to read and review the 2nd revised and expanded edition of “The Teenage Slasher Movie Book” by J.A. Kerswell. I will admit that I don’t normally look into the slasher subgenre, but just like the rest of the horror genre, the author showed me there are surprises to be found there.

Have you heard of the gory, Italian, thrillers known as giallos? I hadn’t, but it turns out they played a huge role in the eventual teenage slasher film. I had no idea that many popular slasher movies came from Canada! Sure, now it seems all movies come from Canada, but the late 70’s, I had no clue. Also, I didn’t realize that Britain had previewed and censored all videos being released in the country. This delayed the release of many slasher movies in the country.

Kerswell does an excellent job condensing the history and works of the genre into a fast paced read. He succeeds in striking the balance of treating the subject matter seriously while acknowledging how silly it can all be.

With Kerswell’s authoritative writing and a dizzying amount of full color photos from films and movie posters, I can safely say “The Teenage Slasher Movie Book” is a great resource for anyone interested in horror films.

You can learn more here.

10 Questions with Amy Blackthorn

1. How did you get started with essential oils?

I started with essential oils after about ten years of practicing magic and had just gotten started in my horticulture studies program. I was looking for a way to work with the plant materials I was studying on a year-round basis, but also to preserve the materials I had an abundance of. I headed to my local natural foods cooperative and found a rack of essential oils and dove right in. The history of the materials as they related to the history of perfumery really enticed me, so I grabbed every book I could find, non-fiction and even a fiction book called, ‘Perfume: The Story of a Murderer’ by Patrick Suskind and John E. Woods.

2. What made you decide to write a book on the subject?

It’s funny what makes each person write, isn’t it? I decided to write a book on the subject of aromatherapy after a death in my extended family. It was a great aunt whom I had never met and was already elderly when I was born. I returned to the family’s Catholic church where my mom grew up to attend the church service for this woman my mother had loved, but I had never encountered.

I arrived before my mother, but after my uncle’s family who were no longer Catholic but had converted to another sect of Christianity. I was a little anxious that my aunt would cause a scene about my being in a church as my family knew I was a Witch and had caused a scene at a previous family funeral. The longer I sat there, the more anxious I got.

Until they wheeled the casket in, with the attendants, and the priest. Suddenly, I was as calm as I’d ever been, I was centered, I was focused and I was ready for a ritual. It was as though someone had thrown a switch in my brain. It took a good minute for me to piece it together.

You see, in my very first coven, my high priestess was raised Catholic. So before every ritual (every full moon, and 8 holy festivals a year), we cleansed our ritual room with frankincense and myrrh, the same incense she had growing up in the Catholic church, and the same incense I encountered that day. My brain didn’t know the difference. My brain just knew it was time for a religious observance and switched gears on me without me having to think about it. I signed up for a clinical aromatherapist program the next day and started writing about my experiences with scent that night.

3. You have a company, Blackthorn Hoodoo Blends, that creates blends of teas. Why tea?

I started working with tea six years before I launched my company because I feel that tea speaks to the soul of people in a way that nothing else does. Tea is comprised of the vital nature of the plants. When you pour that water over the leaves you can’t help but take a deep breath. My aim in taking that time is to encourage people to turn their morning ritual into a ritual.

I had just left a toxic job at a security firm and I knew that if I was going to move on to the next thing successfully, I needed to make room for it in my life. I needed to clear out the baggage left behind by the old job. Anyone who has ever had to put in their two weeks notice knows how that feels.

My first morning as a joyfully unemployed woman, I knew I had to get back to the roots of my magic to make that room. I dug out the big cauldron that I burn my candles in (fire safety!) and my bottle of Vanvan oil for clearing out junk and bringing new opportunities your way. I thought this must be one of the fastest spells I’ve ever worked because the doorbell rang before I even lit the candle. I laughed all the way back to the kitchen after signing for a package from the postal worker.

Then the funniest thing happened. When I got back to the kitchen, I went to light my candle and I was overwhelmed by the scent of the lemongrass in the oil and all I could think to myself was, “If only I had a tea to sip while my candle burned, I could keep working on my working while the candle burned and did its job.” and Blackthorn Hoodoo Blends was born. A week later I had 15 blends, and now four years later I have over 55.

4. How do you go about creating a tea?

When I go about creating a tea, we have the genesis, an old hoodoo formula I’ve been making into oils for twenty years, ‘Justice, Power, and Peace’ is similar to my recipes for empowering blends like Just Judge and Boss Fix. It’s hard to do 1 to 1 recipe because the oil recipes call for things that aren’t edible, so I have to go back to my other materials, recipes and notes to help inspire me for things that have the same power, use and intent to get the job done. Run Devil Run, for example, nothing in that recipe is edible, but the banishing power of black pepper makes for an incredibly powerful banishing tea, and since black pepper makes sweet things taste sweeter it has a great flavor profile and is an easy drinking tea without the added sugar. You can drink these teas just because you want something good in your body. Magic is all about your intent so you can tap into the intent behind these blends, or you can just enjoy some Money Draw tea because it tastes like a popular fruity breakfast cereal.

5. Ever notice how things meant to clear negative energies stink? Do you think smelly is just a universal repellant? (because that’s my super scientific working theory)

A lot of people talk about how materials meant to clear negative energies to stink, but the stink is in the eye (nose?) of the beholder. There are two schools of thought here. The popular school of thought is that the stink will drive the nasty spirit back to where it belongs, and keep it away from you, and your home. The lesser known school of thought is that working with smells that the end user finds pleasant is infinitely more effective, for a few reasons, A) they’re more likely to use it. It can’t work if it just sits on the shelf. B) they’ll enjoy using it, therefore creating a happy environment which is more difficult for a nasty spirit to cling to. C) You’re more likely to ‘vibe’ with something that’s going to work with you anyway.

6. Given how stressful life seems to be for everyone lately, what are some aromas you’d suggest to help us all chill out?

Chill out, Cheer Up!
3 drops grapefruit essential oil (Citrus paradisi) to heal, protect, renew
3 drops lavender essential oil (Lavandula angustifolia) for harmony, peace, strength
3 drops peppermint essential oil (Mentha piperita) to purify, release, lift spirits
2 tablespoons witch hazel

Place essential oils and witch hazel in a 2-ounce pump spray bottle. Cap it and give it a good shake. Unscrew the cap and fill it the rest of the way with cool water. Spritz well and often to banish melancholy and irritability and bring peace and centering.

7. What advice would you offer to someone looking to start working with essential oils?

Research, take classes online, or with an instructor. You can never know too much about this. It can seem overwhelming. Instead of buying a kit with 10 or twenty oils in it and trying to learn them all, pick three and learn everything you can about those three. Use them for cleaning your kitchen counters or for magic. Use them for everything the books tell you it’s safe to, but know those three inside and out, before adding another. Just keep it simple and you’ll keep yourself from getting overwhelmed. You can do a thousand things with one oil and this book.

8. What are some things people should look for when shopping for essential oils, particularly if shopping online?

Look out for clear bottles, that means they’re likely fragrance oils. The same goes for if the oils are all the same price. If the company offers a lot of organic essential oils, that’s a good sign, but you’re going to pay a lot for the option. If you’re looking to buy oils that are really expensive, melissa, rose, jasmine, sandalwood etc, get the smallest quantity you can buy and quality test it yourself at home. Put a drop of oil on a piece of watercolor paper. Come back twenty-four hours later. Is there red dye smeared on the paper from the rose oil? There shouldn’t be. Does the paper look like someone carried home french fries from the local greasy spoon? It shouldn’t. (For more info on quality testing at home there’s a chapter in the back of Blackthorn’s Botanical Magic.)

9. What’s next? Do you have any projects my readers can look forward to?

I’m happy to say that I’m back working with Weiser on my next book! They’re so great to work with, I just couldn’t stay away. I can’t say what it is just yet, but fans of this book will be dying to get their hands on this next book.

10. Parting shot! Ask us here at The Magical Buffet any one question.

What’s your favorite sense memory related to this time of year?

It’s not tied to a specific fall memory, but kind of general amalgamation of memories. Thanksgiving dinner cooking smells. That warm, toasty kitchen filled with the aroma of roasted turkey and the fixings. I don’t take the holiday seriously because let’s face it, Thanksgiving is a horrible lie because our ancestors were total dicks to the Native Americans, but the food. Oh the food.

About Amy Blackthorn:
Amy Blackthorn has been described as an “arcane horticulturalist” for her lifelong work with magical plants and teaching of hoodoo. She incorporates her experiences in British Traditional Witchcraft with her horticulture studies. She is a clinical aromatherapist and is ordained. Amy’s company, Blackthorn Hoodoo Blends, creates tea based on old hoodoo herbal formulas. She lives in Delaware. Visit her at www.amyblackthorn.com and https://blackthornhoodooblends.com

The Instrument of Freedom

An excerpt from The Meaning of Happiness by Alan Watts

We have examined something of the meaning of unhappiness, of the war between the opposites in the human soul, of the fear of fear, of man’s consequent isolation from nature, and of the way in which this isolation has been intensified in the growth of civilization. We have also shown how man is intimately and inseparably connected with the material and mental universe, and that if he tries to cut himself off from it he must perish. In fact, however, he can only cut himself off in imagination, otherwise he would cease to exist, but we have yet to decide whether this elusive thing called happiness would result from acceptance of the fact of man’s union with the rest of life. But if this is true we have to discover how such an acceptance may be made, whether it is possible for man to turn in his flight into isolation and overcome the panic which makes him try to swim against the current instead of with it. In the psychological realm this swimming against the current is called repression, the reaction of proud, conscious reason to the fears and desires of nature in man. This raises the further question of whether acceptance of nature involves just a return to the amorality of the beast, being simply a matter of throwing up all responsibility, following one’s whims, and drifting about on the tide of life like a fallen leaf. To return to our analogy: life is the current into which man is thrown, and though he struggles against it, it carries him along despite all his efforts, with the result that his efforts achieve nothing but his own unhappiness. Should he then just turn about and drift? But nature gave him the faculties of reason and conscious individuality, and if he is to drift he might as well have been without them. It is more likely that he has them to give expression to immeasurably greater possibilities of nature than the animal can express by instinct, for while the animal is nature’s whistle, man is its organ.

Even so, man does not like to be put down to the place of an instrument, however grand that instrument may be, for an instrument is an instrument, and an organ does what it is made to do as subserviently and blindly as a whistle. But this is not the only consideration. It may be that man has a wrong idea of what his self is. In the words of the Hindu sage Patanjali, “Ignorance is the identification of the Seer with the instruments of seeing.” Certainly man as instrument is an obedient tool whether he likes it or not, but it may be that there is something in man which is more than the instrument, more than his reason and individuality which are part of that instrument and which he mistakenly believes to be his true self. And while as an instrument he is bound, as this he is free, and his problem is to become aware of it. Finding it, he will understand that in fleeing from death, fear, and sorrow he is making himself a slave, for he will realize the mysterious truth that in fact he is free both to live and to die, to love and to fear, to rejoice and to be sad, and that in none of these things is there any shame. But man rejects his freedom to do them, imagining that death, fear, and sorrow are the causes of his unhappiness. The real cause is that he does not let himself be free to accept them, for he does not understand that he who is free to love is not really free unless he is also free to fear, and this is the freedom of happiness.

About Alan Watts:
Alan Watts (January 6, 1915 – November 16, 1973) was a British-born American philosopher, writer, speaker, and counterculture hero, best known as an interpreter of Asian philosophies for a Western audience. He wrote over 25 books and numerous articles applying the teachings of Eastern and Western religion and philosophy to our everyday lives.

Excerpted from the book “The Meaning of Happiness: The Quest for Freedom of the Spirit in Modern Psychology and the Wisdom of the East”. Copyright ©2018 by Joan Watts and Anne Watts. Printed with permission from New World Library — www.newworldlibrary.com.

Think Before You Pink 2018

If you’ve been following The Magical Buffet for a while you know that I am a big supporter of Breast Cancer Action. They understand that the issue of cancer is more than just a matter of health policies, but also environmentalism and social justice. They accept no donations from corporations and do real work that potentially helps everyone. That’s why every year I highlight their “Think Before You Pink” campaign. Take a moment to read this press release they sent me for this year’s campaign and if so moved, take action yourself.

This week Breast Cancer Action, the respected watchdog for the breast cancer movement, launched their “Put the Brakes on Breast Cancer” campaign on day one of Breast Cancer Awareness Month. In an open letter in the Detroit Free Press today, they also issued a direct challenge to the CEO and Executive Chairman of Ford Motor Company, demanding they “Go Further” than their Warriors in Pink program by ending production of vehicles that increase the risk of breast cancer.

Today, marks both the first day of Breast Cancer Industry (aka Awareness) Month and the 100th anniversary of Ford’s Model T, the first mass-marketed automobile. Breast Cancer Action’s executive director, Karuna Jaggar, says: “On the 100th anniversary of the introduction of the Model T, we’re calling on Ford to bring an all-electric fleet to the masses.”

“Earlier this year, Ford announced plans to go full-throttle on sales in the U.S. of trucks and SUVs, which are some of Ford’s highest emission vehicles. Ford is trying to tell us that they care about breast cancer, but in reality they’re making business decisions that will increase our exposure to chemicals that cause breast cancer. We call this pinkwashing,” said Jaggar.

Some of the first chemicals identified by researchers as increasing the risk of breast cancer are found in the exhaust from combustion engines: carcinogens and hormone disruptors such as benzene, 1,3-butadiene, and polycyclic aromatic hydrocarbons (PAHs). Benzene is such a potent mammary carcinogen that it has been linked to breast cancer in men. The 2009 President’s Cancer Panel recommended limiting exposure to auto exhaust, noting that cars, trucks, and other passenger vehicles “are responsible for approximately 30 percent of cancer resulting from air pollution.”

In April of this year, Ford announced they will almost exclusively sell SUVs and trucks in the U.S., which have less-regulated emissions. They will also launch a new diesel version of the F-150 truck. Meanwhile, they will stop selling their zero emission, 100 percent electric vehicle, and nearly all their other lower emission passenger cars. “Diesel is enriched with nitro PAHs,” notes Jaggar. “This means now the F-150, America’s best-selling truck, is offered with even more potent mammary carcinogens.”

Attempting to brush aside criticism for these recent announcements, Ford is publicizing plans for future investment in electrification—nearly all of which will be in China, due to higher regulation standards. At a major auto show in the U.S. earlier this year, Ford notably failed to showcase any electric vehicles. Additionally, Ford has been lobbying the Trump administration to lower emission standards in the U.S.

“Breast cancer is a public health crisis and a social justice issue,” said Jaggar. “We can’t afford to hold our breath and hope Ford’s promise of new, cleaner vehicles will come to the U.S. sometime down the road. Instead of pinkwashing and platitudes, Ford can “Go Further” by making the shift to 100 percent zero emission vehicles now.”

Ford’s Warriors in Pink program sells branded clothes and other gear in order to raise money for four breast cancer charities. But Jaggar said, “We see through the pink-tinted smoke screen of Ford’s Warriors in Pink. This is a just feel-good attempt by Ford to distract attention away from their role in driving up the risk of breast cancer.”

Everyone in the U.S. is exposed to Ford’s auto exhaust, whether or not they drive a Ford vehicle. As one of the Big Three automobile manufacturers in the U.S., Ford is in a position to make a big difference in reducing cancer rates by making clean vehicles.

“One hundred years ago, Ford made its name by bringing the Model-T to the masses,” said Jaggar. “Now it’s time for Ford to bring an all-electric fleet to the masses. By turning away from cancer-causing combustion engines and towards zero emission cars and trucks, Ford can truly help put the brakes on the breast cancer epidemic. After all, the best way to fight cancer is to prevent it in the first place.”

Breast Cancer Action’s “Put the Brakes on Breast Cancer” campaign is supported by more than 14 health and environmental justice organizations, and is Breast Cancer Action’s 2018 Think Before You Pink® campaign. Since 2002, when Breast Cancer action coined the term pinkwashing, they have been demanding transparency and accountability in breast cancer marketing and pink ribbon promotions.

Find out more at http://www.bcaction.org.