Think Before You Pink 2023

Long time readers of The Magical Buffet know there are two things you can count on every October, Banned Books Week and Think Before You Pink. For those of you who are unfamiliar with the organization Breast Cancer Action and their annual Think Before You Pink campaign, here a basic description from their website, “Think Before You Pink® launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The ground-breaking campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.”

This year, instead of focusing on corporate accountability, the Think Before You Pink campaign is Going Rogue. I was hoping this meant we were going to overrun stores and trash all the useless pink ribbon merchandise, but alas, it less physically active. This October Breast Cancer Action is exploring and educating the politics of breast cancer.

Each week in October the Think Before You Pink campaign will explore the intersections of:

  • Environmental Racism – launching the week of Monday, October 9
  • Fossil Fuel Divestment – launching the week of Monday, October 16
  • And the Politics of Breast Cancer – launching the week of Monday October 23

I’m going to try and share their campaign throughout October on The Magical Buffet’s social media, but the best thing you can do is visit the campaign’s website and sign up for their newsletter!

Visit here to learn more about Breast Cancer Action and here to learn about this year’s Think Before You Pink.

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1 thought on “Think Before You Pink 2023”

  1. My friend Burdock, who is a breast cancer survivor (hers was discovered during her first and only mammogram at age 40!) who has had a double mastectomy, posted a great, heartfelt plea to people to support the organizations working for a cure, instead of buying “pink” products.

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