Here it is again, another October. Instead of stores being a sea of orange and black for Halloween they’re flooded with pink. Pink scissors, pink watches, pink hats, pink cameras, pink candy, of course pink ribbons, and so much more.

Each year I encourage you to take action and Think Before You Pink, and this year is no different. First, please consider donating to a great breast cancer charity like Breast Cancer Action. They take no donations from corporations that contribute to or profit from breast cancer. This way I know they’re beholden to no one when issuing statements of findings or when making calls to action. I donate to them every October. See:

Dear Rebecca,

Breast Cancer Action is deeply grateful for your generous online donation of $25 dated September 29, 2013. Thank you so much for your commitment to women’s health.

With your support, we will continue to:

• Put Patients First by ensuring that the FDA advances the needs of people over those of the pharmaceutical industry.

• Create Healthy Environments by reducing the involuntary environmental exposures that contribute to the breast cancer epidemic.

• Eliminate Social Inequities by creating awareness of the social injustices, rather than just genetics or personal decisions, that lead to inequities in breast cancer incidence and outcomes.

For the past 21 years, we’ve created a better world for those affected by breast cancer and, with your help, we’ll continue this important work. We are in the unique position to do this because we are one of the only national breast cancer organizations that refuses funding from corporations that profit from or contribute to cancer. This means that over 75% of our support comes from individuals just like you. We are deeply grateful.

Sincerely,

Karuna Jaggar
Executive Director

Second, you can watch the movie “Pink Ribbons, Inc.”. It’s available for streaming on Netflix.

“Who really benefits from the pink ribbon campaigns: the cause or the company? In showing the real story of breast cancer and the lives of those who fight it, this film reveals the co-opting of what marketing experts have labeled a ‘dream cause.’”

You can also get in touch with Breast Cancer Action about setting up a screening.

Lastly, I am SO fed up with “pink October” that in protest I have decided that I will wear absolutely NO PINK the entire month of October. And before you think this is a simple thing, I made a video showing you guys everything I’ll be giving up.

Not so easy, is it. If you feel like me, ditch your pink. Breast cancer has enough “awareness” what it really needs is money for research and support for the women and men dealing with this disease.






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