I’ll be damned. I just got done soliciting 5th anniversary gifts for discussing Banned Books Week and here I find out that this is the 5th year that we’ve featured the Think Before You Pink campaign here on The Magical Buffet! I haven’t actually received any gifts yet, but I’m sure they’re just lost in the mail.

Although if you’re looking to do something, I’d suggest supporting Breast Cancer Action and their Think Before You Pink campaign. At it’s heart it is an informational campaign designed to draw attention to what’s going on behind all those pink products that flood the market place in October.

From my local craft store.

However each year they focus on a particular campaign of “pinkwashing”. A “pinkwasher”, according to their site is, “A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.” A favorite campaign of mine was definitely “Raise a Stink”, a brief sum up from the website, ” Pinkwashing has reached a new low this year with “Promise Me,” a perfume commissioned by the giant of the breast cancer movement, Susan G. Komen for the Cure. Promise Me contains chemicals not listed in the ingredients that: (a) are regulated as toxic and hazardous, (b) have not been adequately evaluated for human safety, and (c) have demonstrated negative health effects.” That’s right, Breast Cancer Action was hating on Susan G Komen before it was cool.

That said, this year may end up being my new favorite, “It’s an Epidemic, Stupid!” During this year’s election season Breast Cancer Action has decided it’s time to go after “political pinkwashers”. These would be politicians who will be wearing their pink ribbon lapel pins this month and sharing heart felt stories about how breast cancer has affected them or those they care about while not supporting or initiating any meaningful policies that will help women living or at risk of breast cancer.

To that end they created The 2012 Breast Cancer Action Mandate for Government Action. After reading it they ask you to email it to your representatives in the government urging them to publicly support it. They make it super easy, you just provide them with your zip code and they find the representatives for you!


See? I did it!

Consider doing it a great 5th anniversary gift for The Magical Buffet and Breast Cancer Action! And remember, Think Before You Pink!






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