Think Before You Pink!

It is October again, which means it’s time for me to remind you all about Breast Cancer Action and the great work they do! This month you’ll be assaulted with public service announcements, television specials, pink versions of any item you can color, and pink ribbons everywhere! Yes, it is breast cancer awareness month, and yes, breast cancer is bad, but the ladies at the BCA ask that you “Think Before You Pink”.

What does it mean to “Think Before You Pink”? Simply put, before you buy a product with a pink ribbon on it to support “the fight against breast cancer”, you should ask a few questions (from the “Think Before You Pink” website), such as:

How much money actually goes toward breast cancer programs and services?
Where is the money going?
Which types of programs are being supported?
What is the company doing to assure that its products are not contributing to the breast cancer epidemic?

Why year after year do I devote a post to Breast Cancer Action? Primarily because of their core principles and values (as found on their site):

1.We are a membership organization.

2.We honor each person’s commitment and energy to our mission.

3.We are not afraid to examine all sides of all issues.

4.We cannot be bought.

5.We tell the truth about what we discover.

6.We serve individuals while reaching the broader population.

7.We value the involvement of grassroots activists throughout the country and around the world to further our mission.

8.We encourage people to participate fully in decisions relating to breast cancer.

9.We believe access to information is vital.

10.We recognize that structural changes in society are needed to accomplish our mission.

One of the main things I’ve learned from BCA that I have used repeatedly in my life is this, if you really, truly, care about a cause or organization, donate directly to that organization.

Dear Rebecca,

Breast Cancer Action is deeply grateful for your generous online donation of $10 dated September 15, 2010.

We are able to be the watchdogs of the breast cancer movement because of your support. We are in the unique position of being able to tell the truth because we are the only national breast cancer organization that refuses funding from corporations that profit from or contribute to cancer. Our policy, and your support, will ensure that we continue to demand that corporations clean up their products and practices so that your health is put first. Thank you very much for donating online.

Barbara A. Brenner
Executive Director

This letter fulfills the IRS requirement that donors receive a receipt issued by Breast Cancer Action. We confirm that no goods or services were provided in exchange for your contribution. Your gift is tax deductible to the fullest extent allowed by law. BCA’s federal tax ID # is 94-3138992.

You can print this email as a record of your donation for your tax purposes.
Donation Summary:

Confirmation Code: VTJE5EA876F8
Donation Amount: $10
Donation Date: September 15, 2010
Donation Made By: Rebecca Elson

To learn more about Breast Cancer Action, visit their website. Also be sure to check out BCA’s “Think Before You Pink” campaign site as well!