Let’s get ready to rumble folks! It’s Think Before You Pink 2017 and this year is a great campaign. With this year’s campaign, “Knot Our Pink Ribbon”, Breast Cancer Action is taking the original pinkwasher Estee Lauder to task. And as a makeup and skincare enthusiast, I am all for it.

Estee Lauder, along with many other cosmetic/skincare companies, have profited on selling the idea of beauty and vitality, while not being forthcoming with consumers about the components of their products. America’s cosmetic industry is surprisingly under regulated putting the consumer in a position to try and understand exactly what it is they are putting on their skin.

Estee Lauder commandeered the pink ribbon from hard core, grassroots, activist Charlotte Haley to help bring more “awareness” to breast cancer, and yet today they create products that included ingredients suspected of increasing breast cancer risk, such as parabens and octinoxate.

I’m happy to participate in the “Knot Our Pink Ribbon” campaign. Hopefully it will be a signal not just to Estee Lauder, but to all cosmetic and skincare companies that it is time to consider the health of their consumers.

To learn more, and send message to Estee Lauder, visit: https://thinkbeforeyoupink.org/2017/10/join-us-in-putting-a-knot-in-the-pink-ribbon/






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