Think Before You Pink 2015

It’s October, which means it is time for me to tell you about this year’s Think Before You Pink campaign from Breast Cancer Action. This year’s campaign, “Poison Isn’t Pretty”, has been rubbing some people the wrong way but I’m hoping I can present it to you in a way that helps you understand their position and why I’m supporting “Poison Isn’t Pretty” and I hope you will too.

“Poison Isn’t Pretty” is calling out the Personal Care Products Council and the American Cancer Society for including cosmetic products containing harmful chemicals in kits they give to cancer patients through their “Look Good, Feel Better” program. The “Look Better, Feel Better” program provides free workshops, beauty tips, and complimentary makeup kits to women in cancer treatment. Breast Cancer Action IS NOT saying that the “Look Good, Feel Better” program is bad. What they are asking for is more responsibility from people who are helping women getting treated for cancer.

Many of the products offered to women in “Look Good, Feel Better” kits contain chemicals linked to increased cancer risk, including parabens, Teflon, and formaldehyde releasers. Some of the chemicals in “Look Good, Feel Better” products may actually interfere with breast cancer treatment. The chemical methylparaben, for example, not only increases breast cancer risk by mimicking the hormone estrogen, it can also interfere with the common cancer drug Tamoxifen.

It seems that since the “Look Good, Feel Better” program is a charitable organization established by the Personal Care Products Council, which is described on their on their own website as “the leading national trade association representing the global cosmetic and personal care products industry”, that they should be able to ensure that the makeup kits given to cancer patients only contain cosmetics that are safe for use. I won’t even discuss that perhaps maybe us other ladies who enjoy makeup shouldn’t have to worry about whether or not our cosmetics are increasing our chances of cancer.

To sum up, the “Look Good, Feel Better” program is good, however stocking the makeup kits with potentially cancer causing cosmetics is bad. So let’s tell them that “Poison Isn’t Pretty”!

To learn more about the “Poison Isn’t Pretty” campaign, visit here.

Both the Personal Care Products Council and American Cancer Society responded to the “Poison Isn’t Pretty” campaign here.